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Forevermark Launches Major New Collection, Marketing Assets |  March 16, 2021 (0 comments)


New York, NY—Forevermark has launched its latest signature jewelry collection, called Forevermark Avaanti. Image: Photography from Forevermark's new Avaanti campaign materials.

Inspired by the Italian word for “forward,” the Avaanti collection embodies a spirit of always looking ahead and pursuing new challenges. The Forevermark Avaanti™ campaign is inspired by the impact just one small act can ignite—one ripple can start a wave.

The 20-piece collection of rings, earrings, pendants, and bracelets is based around a clean, circular design motif that sweeps around like a ripple, symbolizing something new and that what the future holds can unfold from a single ripple. It is designed to connect with the mindset of today’s consumer.

All pieces feature a Forevermark diamond of 0.10 carat at the center, and all are available in 18k yellow, rose, or white gold, and are designed to be worn either singly or in multiples. Designs also are available with pave diamonds.

As part of the campaign, Forevermark is working with a series of inspirational women to share their “first ripple” stories, the moments that sparked the path toward their current success. Among those are pro golfer Lily He and makeup artist/beauty executive Isamaya Ffrench, travel writer, stylist and on-air host Nneya Richards, celebrity stylist Micaela Erlanger and fashion editor Lauren Caruso. All have already started to share their “first ripple” moments. Those are, and upcoming women will be, featured on Forevermark’s Instagram channel.

“Diamonds are imbued with an energetic and unconventional spirit, and with our Forevermark Avaanti collection we have created fine jewelry that has the power not only to celebrate those who wear it but to inspire them to realize their inner strength,” says Nancy Liu, CEO of Forevermark. “The smallest spark or idea starts with ou, and the Forevermark Avaant campaign is a reminder that you should never underestimate your potential to create an impact.”

To accompany the collection launch, Forevermark is also introducing a robust marketing campaign, focused on this belief that what the future holds can unfold from a single ripple. The campaign was brought to life by an all-female creative team, including award-winning director Vicky Lawton and photographer Anya Holdstock, who created the campaign’s inspirational film and striking photography. Click here or on the image below to watch the video.

The collection is available for sale at all authorized Forevermark jewelers across the country. Here are some examples of pieces, all in 18k gold, with and without pave accents:

Rose gold bracelet with pave diamonds, above, and plain version with diamond end in yellow gold, below.

Yellow gold earrings.

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