Merrick, NY--JEWELRYECOMM.COM and its parent company, the CENTURION JEWELRY SHOW, last week presented the first in an ongoing series of FREE-TO-THE-TRADE, Jewelry E-Commerce and Digital Marketing webinars, “WINNING YOUR LOCAL MARKET” with Larry Chasin, Chief Business Development Officer of THINKSPACE. This webinar, and the ones that follow, are all timed to give you relevant, actionable information in about 20 minutes. The series will feature speakers from the upcoming JEWELRY ECOMM LIVE! full-day conference to be held on MONDAY, OCTOBER 22, 2018 in the Miami Beach Convention Center, immediately following the CENTURION SOUTH BEACH Jewelry Show (OCTOBER 18-21, 2018).
In case you missed the live presentation, you can view the archived webinar here at your convenience: https://jewelryecomm.com/webinarreplays/. Or visit the Webinars Page at JEWELRYECOMM.COM to take advantage of your free site membership and to replay this exciting webinar!
About this webinar. According to Chasin, understanding how to use digital marketing to drive the online-to-offline (O2O) sales trend is now firmly established as the surest money-making strategy to win your local market. “In this session, you'll learn the digital technology needed to create and improve client engagement, and the most effective digital marketing strategies for building your local brand, driving customers into your store, and creating more online sales,” he said.
“We discuss how to use your website to drive diamond and bridal prospects into your store where the sale is closed, when to use your website in-store to aid in the sales process itself, and where to look for the online sale. Once you have a state-of-the-art website in place and once you've mastered the O2O sales strategies, you'll then be ready to tackle online commerce in a more meaningful way.”
Larry Chasin is the Chief Business Development Officer at Thinkspace. Starting in 1996, Larry worked with brand-heavyweight Kwiat Inc. as a sales manager for more than12 years, during which time he learned the needs of retailers, diamond suppliers, jewelry manufacturers and brands. Since March 2008 Larry has been a leading proponent of digital marketing and website network development, connecting suppliers to their authorized retailers for more efficient sharing of product data and online marketing materials. Larry grew up in the jewelry industry, but prior to entering his family business, he practiced intellectual property law. Larry graduated from the University of New Hampshire’s Franklin Pierce Law Center and Lehigh University. Larry has been working with Thinkspace Jeweler since 2014 and, in his spare time, he enjoys teaching and practicing Kundalini yoga, music festivals and family.
The CENTURION JEWELRY SHOW was founded in 2001 by Howard Hauben, webinar moderator, with a mission to serve the interests of the designers, manufacturers, retailers and related companies in the better level of the fine jewelry market. The 18th CENTURION JEWELRY SHOW will take place January 27-29, 2019 in Scottsdale, AZ. CENTURION has also championed the digital space since its beginning with multiple successful e-newsletters, an annual, full-day conference for Jewelry E-Commerce and Digital Marketing, JEWELRY ECOMM LIVE!, a new web site, JEWELRYECOMM.COM, which has surged to more than 550 members in just 3 months of operation in 2018; and the new CENTURION FREECOM platform, providing CENTURION show exhibitors and attendees with a FREE, collaborative jewelry e-commerce platform they can all use to go to market.