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GCAL, Everledger Collaborate To Enhance Provenance Transparency In Diamond And Jewelry Industry July 21, 2021 (0 comments)


New York, NY—London-based Everledger, the digital transparency company bringing traceability and transparency to high-value goods, and New York-based Gem Certification and Assurance Lab (GCAL), have joined forces to bring increased accountability to diamond sourcing. The relationship will increase the number of Everledger’s certification houses and expand their reach to manufacturers and retailers. 

With the Everledger platform’s Application Programming Interface (API) connection enabling accurate and independent diamond data to be displayed to consumers on their own devices, GCAL will be able to query Everledger provenance information on demand, on any device and at all times. Everledger will be able to pull data and photos of certification data from GCAL’s API to sit on the Everledger Platform and add the information to other partners’ diamond journeys. Everledger will be able to rely on GCAL’s Gemprint non-invasive diamond identification technology.

“Blockchain technology has already demonstrated the enormous positive impact it can have in the world of diamond sourcing, and we’re thrilled to be able to offer this cutting-edge technology to our clients,” says Angelo Palmieri, GCAL COO. “Combining blockchain with the unique optical fingerprint produced by Gemprint creates significantly increased transparency, and an indisputable, unmistakable identity for every diamond that passes through the GCAL lab.

“This partnership with Everledger will enable us to combine sourcing and grading for the best possible insight into the provenance and value of a diamond. It will provide end consumers with greater assurance and additional insight into their diamond’s history, and retail jewelers with more substantial information about the diamond to help close more sales.” 

Scott Austin, Everledger senior executive vice president, adds, “Being able to document the unique attributes of every diamond, including its origin, transformations from rough to cut and polished, its certifications and sustainability record, has become more important than ever before. Increasingly, suppliers and retailers must ensure the quality and ethical sourcing for consumers who are more conscientious than ever before. While these elements are all regularly documented, access to authentic stories, validation of origin, and certification that demonstrate the uniqueness of each diamond has historically been difficult to prove over the lifecycle of the stone. This partnership will shed ever more transparency on the journey of each diamond, as well as enable broader reach across both organizations’ customer bases.”

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