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Staten Island, NY--In a recent video shared by Gerald Peters Jewelers, second-generation owner Peter discussed how the family-run business, established in 1982, is rethinking the way customers experience jewelry retail.

[Image via Gerald Peters/Facebook]

Peter introduced Tara, the store's experience liaison, who oversees daily operations and customer interaction. "An experience liaison is basically just having the customer have the best experience they could possibly have," she said. Peter added that her role was created "to take our experience to a new level."

Tara described her approach as hands-on and detail-focused. "Here in Gerald Peters, you basically run the show from the second we open to the second we close," she said. Peter explained that the goal is for customers to feel comfortable spending time in the store, calling it "a place where they can come and hang out... It's like a party every day."

The video also highlighted the store's grand opening, which Tara organized as a gala-style event. She chose caterer Peter Callahan, known for his "caviar rings," saying the concept went along with their brand well.

Tara continues to add new elements, including a seasonal bar menu and personalized outreach for customers celebrating engagements or anniversaries. "Even if you’re just driving around the neighborhood and you wanna stop in, have a coffee and hang out with us," she said.

"Things that we do are really different from what other jewelry stores are doing," Tara said, highlighting her goal to make the Gerald Peters experience stand out.

See more in this video.