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Antwerp, Belgium—A year after its launch, GET-Diamonds.com, the B2B e-commerce diamond trading site owned by the World Federation of Diamond Bourses (WFDB), signed a new long-term agreement with high-tech company Lucy Platforms to use Lucy’s proprietary AI-based technology to enhance the design and functionality of GET-Diamonds.com. Lucy also will develop a unique range of features on GET, to be launched in the near future, to help the diamond trading platform grow more powerful, feature-rich and user-friendly.

GET-Diamonds was launched by the WFDB in April 2020 as a non-profit organization committed to serving the industry with a motto of “By the industry, For the industry.” To date it has more than 4,000 registered suppliers in good standing with WFDB-affiliated diamond exchanges, 25,000 registered buyers from around the world, and lists 1.3 million stones worth over $5.8 billiion. Profits generated by the site will be invested in projects that benefit the industry, including generic diamond marketing. Since its inception, GET-Diamonds has quickly grown to be one of the largest diamond trading sites, listing over 1.3 million diamonds, with a total value of over $5.8 billion.

Lucy Platforms, founded in 2017, has developed a unique B2B e-commerce platform specifically for the diamond industry, based on artificial intelligence (AI). The platform is built to assist traders in creating, managing and scaling their online presence, with a sharp focus on user experience, big data analytics, and security. Working closely with leading diamond companies, Lucy has created powerful online sales and management solutions.

Yoram Dvash, president of the WFDB and GET-Diamonds said, “This new agreement is a very important milestone for GET-Diamonds. While we are very proud of what we have achieved so far in such a short amount of time, the new agreement means that GET will always be on the cutting-edge of technology. We are certain that this will make trading on GET even more attractive and beneficial for users.”

Tomer Gil Levi, CEO of Lucy Platforms said, “Lucy Platforms understands the importance of GET to the industry, and we are certain that by working together we will make GET-Diamonds.com the prime diamond trading platform.”