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Carlsbad, CA—To help retail jewelers train their sales staffs, GIA has debuted a new training package as part of its Retailer Support Program. The training package, made up of four free modules, can be downloaded at retailer.GIA.edu. The four modules include: 

• About GIA: A brief history of GIA and its role in the industry, as well as how the Institute can help retailers educate their customers about diamonds.
• The Four Cs: An overview of the Four Cs of diamond quality and their impact on diamond grading.
• GIA Laboratory Reports: An overview of GIA’s laboratory reports and how they differ from one another.
• How to Use GIA Retailer Tools: An overview of GIA’s retailer tools and how to incorporate them into each phase of the selling process. 

Also launching is a customized graphic, called the “GIA Logo Lockup For Retailers,” which includes a logo with the GIA seal and the accompanying messages “Diamonds Graded by GIA” or “Gems with Reports by GIA.” Retailers may use these graphic assets to show that they carry diamonds or gems with GIA reports. This is the first time GIA has released its logo with the GIA seal for use by retailers; this is the only logo approved for retailer use. 

GIA’s Retailer Support Program builds on the Institute’s mission of ensuring the public trust in gems and jewelry by providing retailers with tools to help educate customers about the Four Cs and the importance of a grading report.