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GODIVA x Le Vian Chocolate Diamonds Collaboration Bows For Valentine’s Day With Kay Jewelers January 12, 2022 (0 comments)


New York, NY—Le Vian and GODIVA, leading brands of luxury chocolate diamonds and premium chocolate, respectively, announce a multi-year collaboration premiering exclusively at Kay Jewelers, a division of Signet Jewelers (NYSE:SIG). The launch will debut in Kay stores and on on Tuesday, January 18, in time for Valentine’s Day selling. Image: Still from the collection's ad campaign.

“For 2022, Le Vian forecasted Chocolate Diamonds as the Obsession of the Year. The GODIVA x Le Vian collaboration is our first creative interpretation of the power, pleasure, and wonder of chocolate. This collection of delectable Chocolate Diamond jewels, inspired by GODIVA’s exquisite premium chocolates, were made with love to be savored by Valentines this year,” says Le Vian CEO Eddie LeVian.

Three special edition Le Vian Chocolate Diamond necklaces take the form of some of GODIVA’s most beloved chocolate treats. Le Vian has captured GODIVA’s classic dark chocolate ganache heart with a pendant of the same name, set with Chocolate Diamonds on a 14k Honey Gold chain. The collection’s strawberry and chocolate heart is a tribute to GODIVA’s Strawberry Crème Tarte Truffle, and features rubies as well as 0.50 ctw of chocolate and white diamonds, on a 14k Strawberry Gold chain. The third piece of this special collection, the Truffle pendant, is inspired by GODIVA’s milk chocolate truffle. The pendant version features 0.50 ctw of Chocolate and Nude Diamonds on a 14k Honey Gold chain.  

“We are thrilled to partner with Le Vian as part of our strategy to open more people’s eyes to the wonder of GODIVA,” says Nurtac Ziyal Afridi, GODIVA’s global chief executive officer. “With Le Vian being the owner and leader in Chocolate Diamonds, and GODIVA being the ‘diamond of chocolate,’ this is a perfect collaboration. Both our iconic brands have core equities in artistry and innovation, as well as a mastery of their craft. The desirability and reputation that both brands have established with consumers certainly makes for an incredibly compelling offering.”

“The Le Vian collection at Kay is a customer favorite with new meaningful launches every year. The GODIVA x Le Vian partnership is a natural fit. Who wouldn’t want delicious premium chocolate with beautiful jewelry to match?” says Tonia Zehrer, senior vice president and chief merchandising officer at Signet. “As we continue to see our customers celebrate those closest to them, we are thrilled to exclusively offer these unique and exclusive design packages to help them say, ‘I love you.’”  

The GODIVA x Le Vian collection advertising campaign, titled “The Finer Things,” features mouth-watering photography designed to transport viewers to revel in a lavish chocolate banquet. The collection also includes a limited number of parures, jewelry pieces with complementary ring sets created especially for the red carpet. Pricing for the collection ranges from $1,599.99 - 1,999.99.

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