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Southampton, NY--Gorjana is set to bring its West Coast flair to the East End by opening its first Southampton store on Thursday, May 25. Located in Southampton's Main Street area, the 1,000-square-foot store will showcase the brand's top designs, from plated to delicate necklaces, bracelets, earrings, and more.

[Image via James Lane]

According to a James Lane release, co-founder Gorjana Reidel highlighted the synergies between Southampton's coastal charm and the brand's Southern Californian essence.“Southampton is the epitome of Southern California on the East Coast. she said in a report. “With the beach, the sunshine and summer fashion trends, we couldn’t be more excited to bring a little piece of Laguna Beach to our first Hamptons store opening just in time for Memorial Day weekend.”

The report noted that the new gorjana Southampton store, designed to evoke a coastal bungalow, draws inspiration from the Southern Californian origins of co-founders Gorjana Reidel and Jason Griffin Reidel. Key features include a white exterior with white oak-scalloped roofing, light gray shutters, and an inviting white oak trim entryway flanked by classic French doors. Customers can expect warm wood finishes, a crystal quartz chandelier, and a hand-dipped tapestry by Lauren Williams, mirroring the iconic Laguna Beach coastline.

This Southampton opening continues gorjana's expansion trail and establishes the brand's fifth physical store in New York, joining outlets in Cobble Hill, Nolita, West Village, and Williamsburg.

Learn more in the James Lane report.