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Gregg Ruth debuts new Espris Couture Collection August 12, 2010 (0 comments)

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Malibu, Calif.-based designer Gregg Ruth announces his new Espris Couture Collection, a crisp collection of diamond jewelry that employs the contrasting brilliance of tiny bead-set diamonds with the clean lines of larger channel-set diamonds.

The expanded collection debuted at the JA New York Summer Show. A high-end addition to Ruth’s popular Espris Collection, the sophisticated line of all-new pieces is comprised of rings, bracelets, pendants and earrings retailing from $15,000 to $75,000. Prices for the regular Espris Collection range from $2,500 to $15,000.

“Espris Couture features the same general aesthetic as the Espris Collection, but it paints a larger—though still elegant—canvas that aims to turn heads,” explains company CEO Gregg Ruth. “We introduced three pieces from the new line at the JCK Show last month and were pleasantly surprised by the strong response they received. We are seeing there’s a momentum in the marketplace, and while clients are coming in with a more defined budget, we are starting to see an appetite for larger, more impactful pieces. And, this is a category we have always excelled at developing, so we feel well positioned to fill what has become a bit of a void in the marketplace.”

The company also has been very successful in integrating fine quality colored stones into its Espris designs, due to Ruth’s use of consistently bright precious color. But Ruth previewed a suite of three impressive pieces—matching diamond cuff, ring and earrings— in the Espris Couture line at the Vegas show. Featuring flowing lines with distinctive snake-like curves and an extensive use of channel-set diamonds, the suite was created to make an impactful, “stone-centric” impression. It did—Ruth proudly reports they wrote multiple orders for the new Couture designs at the JCK Show. We are currently developing new pieces for both collections,” added Ruth.

For more information, call (800) 626-1118; email: info@greggruth.com; or visit www.greggruth.com

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