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Industry News: Palmieri’s Market Monitor Free Trial; Smart Age, Padulo Privé Join Forces; GIA At JCK May 28, 2018 (0 comments)

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Free Online Subscription to Palmieri’s ‘Market Monitor’

New York, NY—GCAL (Gem Certification & Assurance Lab), publishers of Palmieri's Market Monitor announces the monthly wholesale price guide is now available online. Since 1982, the Market Monitor, also known as the Blue Book of Diamond and Gemstone Prices, has offered a reliable source for accurate wholesale pricing, auction comparables, and appraisal guidelines for retailers, appraisers, wholesalers and manufacturers worldwide.

Web and mobile-friendly, the online Market Monitor provides current and two-year previous diamond and gemstone wholesale prices and auction results, as well as precious metals prices, appraisal guidelines, and many more valuable, educational images and aids for jewelers, appraisers, designers and students.

Online subscriptions are available starting at US $150, but to celebrate the launch of the new online version, GCAL is offering a free 30-day trial subscription to all registered attendees of the upcoming JCK & AGTA Shows. To sign up, bring your JCK/AGTA show badge, business card, and photo ID to the GCAL/Gemprint booth, #L160 in Mandalay Bay, during JCK/AGTA show hours. For information or to subscribe fully, visit www.gcalmarketmonitor.com.

 

Smart Age Solutions, Padulo Privé Team Up To Dominate Traditional And Digital Luxury Jewelry Marketing

New York, NY—Padulo Privé, the specialty luxury jewelry branding and media agency, announces its new relationship with Smart Age Solutions (SAS), a full service digital marketing agency also specializing in the fine jewelry industry. The two agencies will join forces to bring cutting edge technology and omni-channel marketing solutions to Padulo Privé clients.

Padulo will continue as a leading branding agency, creating highly impactful co-op print and video campaigns, and SAS will extend the branded messaging to a wide variety of digital consumer touch points such as website, SEO, social media, online advertising, email marketing and more, based on the clients’ needs or preferences.

“We are thrilled to embrace the digital era more fully by offering creative solutions to our esteemed jewelry brands and retailers,” says Joe Padulo, President and Chief Strategist at Padulo Privé. “As always, the difference is specialization. At Padulo Privé, we excel at strategic, luxury branding, and now SAS will help us bring our highly customized messaging to today’s consumers online, on smart phones and smart devices, on social media platforms and more. We are providing our brands the competitive edge they need to run impactful campaigns that drive both sales volume and consumer loyalty.”

Founded in 1986, the Padulo Jewelry Group has long been a leader in co-op print advertising, with luxury retailers such as Cellini, Hamilton, Eiseman, Amir H. Mozaffarian, Lux Bond & Green, Lee Michaels, and Medinikow all sharing high-end national print advertising campaigns with distinct geographic tagging. Padulo has also built consumer awareness for luxury jewelry brands like Assael, Bayco, Goshwara, Picchiotti, Scarselli and more, by developing original video and blog content.

Similarly, SAS has been creating impactful digital marketing campaigns and/or luxury websites for its 300+ jewelry clients such as Gumuchian, Gabriel & Co, Moyer’s Jewelers, James Free Jewelers, Hannoush, and more for the better part of the last two decades. SAS is now one of only about 30 agencies in the nation to be designated an esteemed Google Premier Partner, creating significant advantages for its brands. SAS is extending Padulo’s services to include web design, SEO, affinity marketing, social media marketing, online advertising and mobile purchasing, all with the level of service that luxury jewelers demand.

“We are honored to work with the esteemed jewelers on Padulo Privé’s roster,” says Emmanuel Raheb, founder and president of Smart Age Solutions. “As the only Google Premier Partner in the fine jewelry industry, we have a higher level of commitment and resources from Google that will help us achieve stronger digital awareness and more successful impact for Padulo’s gorgeous campaigns.”

Together, the two agencies will help luxury retailers and brands deliver high quality exclusive content to fine jewelry consumers of every generation, across every possible touchpoint.

For information, contact Joe Padulo, president and chief strategist of Padulo Privé, (239) 272-2099; jvp@padulo.net, or Emmanuel Raheb, founder and CEO, Smart Age Solutions, (212) 719-9521; eraheb@smartagesolutions.com.

Synthetic Diamonds Among GIA Seminars And Demonstrations In Las Vegas 

Carlsbad, CA—GIA (Gemological Institute of America) will offer an extensive array of services at the 2018 JCK Las Vegas show, including an at-show laboratory, educational seminars, information about synthetic diamonds and more, including a special exhibit celebrating the 100th anniversary of the birth of Richard T. Liddicoat, the “father of modern gemology” and past GIA president. Visit GIA’s booth, L99, on Level 1 of Mandalay Bay.

Events include:

Show Service Laboratory (colored gemstones only): Room Palm G, Level 3, Mandalay Bay. Hours: May 31 - June 3: 9 a.m. to 5 p.m. (Submit and Pick Up); June 4: 9 a.m. to 12 p.m. (Pick Up Only).

Show attendees will have convenient access to GIA Colored Stone Identification Reports for all colored stones and GIA Colored Stone Identification and Origin Reports for ruby, sapphire, emerald, Paraíba tourmaline and red spinel. Report services for diamonds and pearls will not be available. For more information, call +1 800 421 7250 ext. 4517 or +1 760 603 4517 (if outside the United States or Canada), or contact the laboratory.

Educational Seminars: GIA will offer two advanced educational seminars, Identifying Synthetic Diamonds, and Ruby: Country of Origin Determination. Tuition for each is $225. Previous gemological training and/or experience is recommended and pre-registration is required.

Identifying Synthetic Diamonds will feature interactive, guided discussion and a hands-on lab led by GIA instructor(s), to present information on HPHT and CVD-grown synthetic diamonds and how to separate them from natural diamonds. In Ruby: Country of Origin Determination students will learn the fundamentals of determining the country of origin for ruby, using microscopes during the lab session to identify inclusions in the actual specimens from GIA’s country of origin sample collection.

Both sessions will be held in Tradewinds E/F on the Pool Level of the Mandalay Bay Convention Center on Friday, June 1. Synthetic Diamonds will be held from 9 a.m. to 11 a.m.; Ruby will be held from 1:30 p.m. to 3:30 p.m. To register, call GIA Admissions at (800) 421-7250 ext. 4001 or (+1 760) 603-4001 or contact us.

Real vs. synthetic: can you spot the difference?

In-Booth Briefings: GIA experts will share insights on some of the industry’s most relevant topics during 20-minute presentations. All sessions will be held in GIA’s booth, L99, on Level 1 of the Bayside Lobby of Mandalay Bay. Session lineup includes:

Separately, a series of special presentation lectures will offer updates on the Institute’s research, new programs, and education topics. All special presentation sessions will be held in Tradewinds F on the Pool Level of the Mandalay Bay Convention Center on Sunday, June 3. The schedule is as follows:

As part of the JCK Talks education program, John King, GIA chief quality officer, will speak on “Powerful Symbols: The Unique World of Colored Diamonds,” Friday, June 1 at 9:30 a.m. on the Showcase Stage, Bayside, Level 1 of Mandalay Bay.

Visit the GIA booth, L99, Level 1 of the Bayside Lobby of Mandalay Bay to see the latest offerings in GIA gem identification instruments and its Retailer Support Program. For more information about all offerings at the show, click here.

 

Platinum Guild International’s Jeweler Programs In Las Vegas

Las Vegas, NV—Jewelers will have two opportunities to see the latest trends and learn the latest information about platinum jewelry at Platinum Guild International’s two programs during the Las Vegas jewelry shows this week.

At Couture, visit the Platinum Trend Exhibit in the Sunset Hallway of the Wynn conference center to see unique platinum jewelry collections curated by three leading consumer editors: Severine Ferrari, editor-in-chief of Engagement101; Jennifer Gach, senior accessories editor of ELLE; and Marion Fasel, editor-in-chief of The Adventurine.

At the JCK Show, join PGI USA and JCK for an evening of cocktails and insights. Discover the fastest growing trend in wedding jewelry, "The 5th C", and learn how it benefits your business and, most importantly, your customers. The event will be held Friday, June 1 from 6:00 pm to 8:00pm at the Mandalay Bay Wedding Chapel.

 

Sylvie Ritter Steps Down As Baselworld Managing Director

Basel, Switzerland—Sylvie Ritter, a 26-year veteran of Swiss exhibition company MCH Group and managing director of its Baselworld Fair for the past 15 years, has stepped down from her post. Although the official release said Ritter felt it was time to take on new challenges, the Baselworld fair has been struggling with fallout from the upmarket growth strategy Ritter oversaw.

As the show evolved into a glamorous showcase for major luxury watch and jewelry brands, the shift also drove prices up sharply for both exhibitors at attendees. Exhibitors, including top names like Stephen Webster, Marco Bicego, and Movado Group, began leaving in droves while buyers also began reevaluating the exorbitant sums required for travel and lodging to attend the fair. Baselworld was half the size and two days shorter in 2018 than 2017, leaving some longtime industry analysts to question if the show is even viable for the future.

 

Joe Menzie To Lead Summer Mine Tour In Africa

New York, NY--Former International Colorstone Association president Joe Menzie is leading a gemstone mine tour and safari to Kenya and Tanzania in July under his newly formed company, Gemstone Expeditions. 

The tour begins in Nairobi visiting local gem dealers, then heads to area mining sites where tsavorite, tourmaline, ruby, and spinel are mined. It ends in Arusha where visits with local dealers have been arranged. 

The seven-day, six-night tour, from July 8 – 14, includes stops at 11 gemstone mines as well as tours in Tsavo National Park in Kenya and Ngorongoro Crater in Tanzania.  

Menzie said, “It’s all about telling a story, so participants will be able to document their experience, take photos and videos to be used in their promotions and on social media.” Menzie will also provide photos and videos to those who participate. Visit www.gemstoneexpeditions.com for full details. Email joe@gemstoneexpeditions.com or call (212) 382-1200.

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