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Iris Law and Fei Fei Sun Join David Yurman as 2024 Campaign Faces March 06, 2024 (0 comments)
New York, NY--David Yurman announced in a news release that it has named Iris Law and Fei Fei Sun as its new global ambassadors for 2024 campaigns, spotlighting the Sculpted Cable and Modern Cable collections this spring.
The Durimel Brothers directed the campaigns, which were styled by Carlos Nazario in Los Angeles. The campaigns aim to showcase the brand's jewelry through narratives of individuality and self-direction.
Photographed by Tyrone Lebon in the Santa Monica hills, Law and Sun model the Sculpted Cable bracelets. The Modern Cable campaign, shot at Bar Marmount in Los Angeles, offers a fresh take on the classic cable bracelet, highlights a youthful and vibrant design.
Evan Yurman stated the campaigns draw inspiration from artistic creativity and the ambassadors' unique personal styles.
"When envisioning our campaigns, we always look to the arts for inspiration – whether it be the creative instincts of our artisans, the brand's history rooted in art and sculpture, or talent that captivates us with their individuality," Yurman said in the release.
"Iris and Fei Fei are unique and authentic in their work, inspiring their fans and followers through their passions, self-expression and beauty," Yurman added. I"t's a pleasure to welcome them into the David Yurman family and to see our jewelry come to life through the creative lens of such talented individuals."
"It's so exciting to be working with David Yurman," Law said in the release. "It is uniquely timeless and modern, and I love that I can wear pieces of the collection together. Jewelry is an amazing way to express myself and my individuality, and it feels natural to work with a brand you already love and look up to."
"I think it is important to be true to yourself and let your individuality shine through. Sculpted Cable is all about being independent and carving your own path, which is why I love wearing it and why I love working with David Yurman," Sun added.
Starting March 4, the campaign series will feature various collections throughout 2024.
Learn more in the news release.
[Images by David Yurman via PR Newswire]