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Kerville, TX--James Avery Artisan Jewelry, a family-owned jewelry retailer based in Texas, announces the upcoming opening of their newest store on Wednesday, March 24 in Del Rio, TX at Los Olivos Plaza.

"We are thrilled that our 100th store will be opening in the Del Rio community. We're ready to celebrate," says James Avery Director of Customer Service and Marketing Communications Lindsey Avery Tognietti. "This beautiful location is centrally located in town and will make shopping at James Avery convenient for current customers as well as introduce the brand to new customers."

The James Avery customer experience has been transformed to ensure stores are safe and inviting while creating a memorable shopping experience. Tognietti says customer and associate safety is their number one priority, and the Los Olivos Plaza store will open following recommended health protocols and guidelines implemented in all James Avery stores. There are hand sanitizing stations in store for customers and associates as well as regular cleaning throughout the store. The company requests customers honor social distancing guidelines and wear face coverings while in store. James Avery associates undergo daily health screenings and wear facemasks.

About James Avery Artisan Jewelry– James Avery is a vertically integrated, family-owned company located in the heart of the Texas Hill Country. We offer finely crafted jewelry designs for men and women in sterling silver, 14K and 18K gold and gemstones. James Avery jewelry is designed by our own skilled artisans in Kerrville, Texas. The company is a multi-channel retailer with 99 James Avery stores in four states. James Avery jewelry is also available in more than 220 Dillard's stores in Texas and 28 additional states, airport stores in Austin and Houston, Army and Air Force Exchange Service locations at Fort Hood and Fort Belvoir and nationwide through the company's web site. James Avery crafts jewelry in Texas workshops in Kerrville, Comfort and Hondo.