Articles and News

Kerrville, TX--James Avery Artisan Jewelry has introduced its 2025 Valentine’s Day Collection, featuring various heart-shaped, floral, and Western-inspired designs. According to a news release from the company, the new pieces include rings, bracelets, necklaces, earrings, and charms.

[Image via James Avery Artisan Jewelry]

The release noted that the collection updates favorites like the Delicate Bow Ring, adding a “delicate femininity” to ring stacks, and expands the brand’s enamel line with the engravable Enamel Connected Hearts Charm in “candy-sweet hues.” The Daisy Charm Bracelet, featuring modern open blooms, offers another way to display personal charms, while the Mini Cowgirl Boot Charm captures an “authentic worn-in look.”

The news release quoted John McCullough, CEO of James Avery Artisan Jewelry, saying the designs “capture the spirit” of meaningful moments, and Sarah Herr, vice president of merchandising and design, was also quoted remarking that the Valentine’s Day line “was crafted to honor all types of love.”

According to the release, James Avery is also launching a “Design From Our Archives™” series, which brings back retired designs each month. January’s selection is the Robin’s Egg Drop Earrings, a sculptural, nature-themed piece originally introduced in 1983 and available again for a limited time. Future archive releases will provide more opportunities to rediscover timeless James Avery creations.

Learn more in this news release.