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Jennifer Lopez Wears Le Vian On Instagram; Brand Sets $1 Million Goal For Charity Donation August 11, 2021 (0 comments)


Great Neck, NY—Actress, singer, and fashion icon Jennifer Lopez—aka J.Lo—debuted a set of custom Le Vian rings on her Instagram feed this week (image), paired with a green embroidered dress and accompanied by the song 'Young at Heart' by Frank Sinatra. The song symbolizes fairy tales and magic. This is represented in her jewelry choices, which included a set of yellow gold and diamond rings, exuding luxury. 

The 52-year-old Lopez recently rekindled her relationship with actor Ben Affleck, after she and her former fiancé, baseball legend Alex Rodriguez, ended their engagement.

Separately, Le Vian is again staging its annual catwalk fundraiser in Las Vegas on August 29, and as always, philanthropy will be center stage along with fashion trends. This year, Le Vian has set a goal to raise $1 million for its chosen charities - Jewelers for Children, St Jude's Hospital and Le Vian's Rafa Foundation. Le Vian has already secured $300,000 in donations, via the Le Vian family with an anonymous matching donor.

Annually attended by retailers and Le Vian's VIP customers, the Le Vian Red Carpet Revue is one of the must-attend highlights of JCK Las Vegas. The event highlights global jewelry trends for the year ahead. In 2019, the last time the show was live, one waiter working the event—a single dad—was so moved by Le Vian's fundraising that he made an impromptu request for the microphone and pledged $200 on the spot, which sparked an immediate standing ovation from the entire room of 500 attendees. The waiter’s generosity then also inspired a billionaire in the room to raise his own donation by a handsome six-figure sum. This incredible moment was captured on a one-minute film and featured in this Daily Mail article, shared over 300 times. 

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