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New York, NY--Jewelers for Children (JFC) has named Sara Murphy as its new executive director, effective October 24. Murphy will replace David Rocha, who has served as executive director of the charitable organization for 19 years. He recently announced his retirement.

Murphy comes to JFC with nearly 20 years of experience in the non-profit sector, most recently at the Anti-Violence Project, the nation's largest organization supporting survivors of violence who are lesbian, gay, bisexual, transgender and/or queer, or live with HIV.

JFC, in a statement, said Murphy brings a range of experience in fundraising, event planning and organizational management. She has worked extensively in board development and volunteer activities and has a passion for causes that help children.

“Sara brings a wealth of experience and enthusiasm to Jewelers for Children and we could not have found a better candidate to help grow the charity in the years ahead,” said Jeffrey Cohen, JFC Board Chair. “Her knowledge of non-profit organizations will allow her to immediately step into the role and continue to meet our mission of helping to enhance the lives of children.”

Murphy added, “I am honored to join Jewelers for Children and excited to build on the amazing work David has done over the last 19 years. The board of JFC is an incredible group of people ensuring that life changing funds go to children who need them most, and I look forward to working with them to continue and grow our impact."

JFC was founded in 1999 by the U.S. jewelry industry with the mission of enriching the lives of children. Since its inception, JFC has raised more than $61 million for programs enhancing the lives of children through our charity partners St. Jude Children’s Research Hospital, the Elizabeth Glaser Pediatric AIDS Foundation, Make-A-Wish America, and the National CASA Association. JFC also provides support to Make-A-Wish International and the Organization for Autism Research.