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Jewellery Geneva Show Attracts The ‘Best Buyers in the World’ April 07, 2025 (0 comments)

GENEVA, Switzerland--The best jewelry and watch retailers in the world are in Geneva during the annual Watches and Wonders watch fair in April and the exhibitors of JEWELLERY GENEVA, the International Jewellery Show, were there to serve their jewelry buying needs as they did for years at the former Baselworld.

The luxury buyers from all over the world converge in Geneva to buy their assortment of luxury watches. During this time, they also have the opportunity the view products at JEWELLERY GENEVA from 34 luxury jewelry designers and manufacturers primarily from Europe, the Middle East and Asia. Italy makes up the largest contingent of exhibitors followed by Germany, Belgium, Spain and The Netherlands. JEWELLERY  GENEVA, in its fourth year, was held April 1 – 7 at the President Hotel overlooking Lake Geneva, considered by many to be one of the world’s top luxury hotels.

H2 Events, Inc. owns and operates the show. It's CEO Howard Hauben said attendance surpassed last year’s totals by the fourth day. About 20% of the retailers are from Canada and the U.S. and the rest of the buyers are mainly from tye Middle East, Europe and Asia, but the entire world is represented.

Quality Not Quantity

But more importantly than the number of buyers is the importance of those buyers.

“It’s not about quantity, it’s about quality,” said Jack Zybert, CEO of Zydo, an Italian jewelry brand exhibiting at JEWELLERY GENEVA since the beginning. “The best buyers in the world are here in Geneva and we are here for them. It’s the right place to be.” Zydo jewels personify Italian style by combining classic elegant jewels with a refreshed sense of modernity.

A representative from the Italian jewelry brand, Nanis, had similar comments, adding that “We have plenty of appointments.” Nanis specializes in high crafted and versatile 18k yellow gold jewels. Colored gems and pave diamonds bring even more versatility to its collections.

[Nanis 18k yellow gold necklace. Photo: Anthony DeMarco]

A new exhibitor was Australian luxury pearl specialist, Autore Pearls, who by the fifth day was already planning on returning. The company owns and operates its own pearl farms in Australia and Indonesia. Among the pieces it was exhibiting was its award-winning “Enchantress Necklace,” a large 18k rose gold snake necklace encrusted with pink and white diamonds and South Sea Keshi pearls.

[The Autore “Enchantress Necklace.” Photo: Anthony DeMarco]

One of the big draws this year was internationally renowned Italian luxury brand, Roberto Coin.  

Here are some photos and information from other top designers and manufacturers who exhibited in JEWELLERY GENEVA 2025: 

[Ruby and diamond jewelry set by Busatti Milano. Photo: Anthony DeMarco]

For example, Busatti Milano presented high jewelry pieces combining colored gems with diamonds in classic designs as a suite of jewels consisting of a necklace, earrings and ring, featuring ruby center stones surrounded by diamonds on white gold.

[A selection of colorful bracelets by Hulchi Belluni. Photo: Anthony DeMarco]

Meanwhile, Hulchi Belluni, founded in 2001, presented high quality designer jewels known for its attention to detail and exquisite finishes using primarily diamonds with touches of colored gems. In particular, the firm is known for its stretch bracelets that are easily stackable.

[A ring featuring gold, diamonds and black enamel by J Jewels Milano. Photo: Anthony DeMarco]

J Jewels Milano, featureed pave diamonds and gold in most of its collections. This year, the company also presented the same pieces but with touches of black enamel that adds contrast.

[A diamond bracelet featuring a large Paraiba tourmaline by Kahn High Jewellery. Photo: Anthony DeMarco]

Kahn, a high jewelry brand based in Hong Kong and New York, presented a number of fine pieces, including a flexible gold bracelet encrusted with gemstones and a several gems featuring large Paraiba tourmalines.