Articles and News
John Shmerler on Steering The 1916 Company Through Its Foundational First Six Months April 04, 2024 (0 comments)
New York, NY--In the six months following its formation, The 1916 Company, led by CEO John Shmerler, has detailed its merger and strategic direction, uniting WatchBox, Govberg Jewelers, Radcliffe Jewelers, and Hyde Park Jewelers.
[Image via John Shmerler/LinkedIn]
This initiative aims to streamline the luxury watch market, enhancing the availability of both new and pre-owned watches.
Per an interview published in Watchpro USA, the company has initiated a phased rebranding, starting with WatchBox and Govberg, followed by Radcliffe and Hyde Park. This rebranding extends across digital and physical spaces to create a unified company image.
The merger, drawing on the decades-long partnership between Shmerler and Danny Govberg, aims to leverage their combined expertise to innovate in the luxury watch retail sector, offering customers an expansive range of watches and services.
Radcliffe Jewelers joined the merger as part of its 40th-anniversary celebrations, aiming to expand its legacy within The 1916 Company's more extensive framework. Including Hyde Park Jewelers was strategic, aimed at achieving national expansion and improving service offerings. The merger has received backing from major brands, recognizing The 1916 Company's potential to enhance the luxury watch buying experience.
The interview highlights that under Shmerler's leadership, the company has focused on customer engagement, aiming to offer enriched experiences through education, exclusive exhibitions, and personalized services.
The merger has notably improved service offerings across all locations, with Hyde Park Jewelers expanding into the pre-owned market and seeing significant performance improvements.
The 1916 Company emphasizes building long-term client relationships and facilitating collection growth through an advisory service and trade-in program. It supports this with a solid digital presence and aims to foster a community around luxury watch enthusiasm.
Looking ahead, The 1916 Company is focused on further expansion, with new locations planned and a strategy for continued growth that aligns with its long-term vision under Shmerler's guidance.
Learn more in this interview on Watchpro.