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Kendra Scott Enters New Category with Launch of First Watch Collection April 20, 2022 (0 comments)

Kendra Scott watch collection

Austin, TX--Kendra Scott has expanded into the watches category, ranging from signature timepieces to elevated watch bands compatible with the complete Apple Watch Series.

The Watch Collection by Kendra Scott marks the brand's 20th anniversary, launching just in time for Mother's Day.

The collection combines the functionality of a timepiece with the signature, design-driven elements Kendra Scott is celebrated for. Building on Kendra Scott's jewelry expertise, an endeavor into watches was an organic next category, and the brand's affinity for color and natural materials are incorporated throughout the collection, the jeweler said in a press release.

The watches bear the brand's familiar shapes, including the Alex, Dira and Elle — each featuring a unique, inlaid stone or shell dial face sourced from around the globe, including mother-of-pearl, black mother-of-pearl, turquoise magnesite, or abalone.

The Watch Collection by Kendra Scott additionally features a GIA-certified diamond centered in the brand's logo medallion at the 12 o'clock index, a nod to the brand's ideation of sparkle, craftsmanship, and detail.

"We all track our screen time, our scroll time, but not our time spent doing the things we love. A timepiece is a reminder that there's no better gift than the time we can spend together, and I hope that this new category helps inspire our customers to take the time to celebrate moments for themselves and their loved ones this spring," said Kendra Scott, Founder, Designer, and Executive Chairwoman of the brand, in the press release.

Price points range from $198 to $328 for watches and $128 to $148 for Kendra Scott Bands, which are compatible with the complete Apple Watch Series.

Read more in the press release

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