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Great Neck, NY—Le Vian has created a series of short, social media-ready adverts to celebrate the 20-year anniversary of its signature Chocolate Diamonds collection.  

Traditionally, Le Vian TV ads are typically :30 seconds, whereas the new bite-size video assets are available at either :06 or :15 seconds, specifically designed to maximize engagement and to be viewed on a handheld device or laptop screen. 

Showcasing the collection’s newest pieces, the Chocolate Diamonds jewels are depicted emerging from waves of molten dark chocolate, emphasizing the decadent, and passion-inducing qualities of both chocolate and Chocolate Diamonds. Clips have been created for both Le Vian’s major clients and for independent jewelers.

Le Vian's social media strategy has proven success in producing enhanced engagement. While a typical video on the Le Vian website receives 2000 views, the short-form Chocolate Diamonds clips have garnered over 10,000 views daily, receiving hundreds—sometimes thousands—of “likes” and comments. As a result, the brand has now gathered one million customer email addresses. By staying ahead of the curve and recognizing that many consumers—especially Millennials and Gen Z—predominantly engage with media via online platforms rather than broadcast TV, Le Vian’s mini clips embrace modernity and reach new demographics.

Eddie Levian, Le Vian CEO says, “We are thrilled with the final results of our short-form Chocolate Diamonds adverts. Indulgent and irresistible, our Chocolate Diamonds have been tempting consumers for two decades, says Le Vian CEO Eddie Levian. “Le Vian has always been committed to innovation and is proud to have created adverts that target the busy, modern jewelry collector and bring joy in challenging times.”

Chocolate Souffle Ombre pendant featuring Chocolate and Vanilla Diamonds; retail $2448. Click here or on the image below to watch the video clip for independent jewelers.