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Leslie McGwire: The Importance of Impactful Signage for Jewelry Stores April 28, 2025 (0 comments)

West Bloomfield, MI--It is important for stores to have impactful signage as it helps customers navigate the store easily and use fewer mental resources to find jewelry. It also significantly impacts the overall shopping experience by creating an inviting atmosphere and showcasing products effectively.

Imagine walking into a store, eager to purchase a specific jewelry, only to leave empty-handed because you could not find it. Sound familiar? This common frustration highlights a significant issue in retail: poor visual merchandising. A recent study by GlobalData and One Door revealed that U.S. retailers lost $125 billion in sales over the past 12 months due to ineffective visual merchandising, accounting for over 3% of the entire physical retail market. Mid-market stores experienced the highest losses at $54.1 billion, however, luxury retail stores and retailers experience the same consumer trends and frustrations.

Glass Window Signage for Business

Windows are an essential signage area for your space because it provides a portal to the inside. First impressions are formed within a fraction of a second, making a positive impression vitally important. Put your brand front and center with our diverse range of window signage solutions, from sleek office window to vibrant business window signage. Transform your windows into advertising canvases with our glass window signage or make a bold statement with our store front window signage, designed to draw in customers and create lasting impressions (See Exterior Signage example below).

[Exterior signage. Photo credit: Leslie McGwire]

There is a suggestion for the one-way-window for privacy with a view or enhance your space with custom frosted vinyl for a touch of elegance. The vinyl window signage products are perfect for long-term branding, along with the window signage stickers and window film signage products. Whatever your window signage needs are, there is a solution to make your windows come to life.

Wall Signage for Unique Environments

Interior store walls provide the best opportunities for great signage. The application used depends on the type of surface (painted dry wall, wallpaper covered or the method of affixing the signs (hang, stick or heat). Ideally, brands and jewelry store owners should designate the wall space behind product showcases and shelves to display signage (See Wall Signage example below).

[Wall Signage.Photo credit: Leslie McGwire]

Duratrans Transparency Film

Duratrans Transparency Film can be used in any lightbox that illuminates the graphic from behind. The backlit transparency media can be printed up to 86” in width with unlimited length in a single sheet. Duratrans Transparencies can be customized to fit the jewelry store’s needs, whether large or small. The back-lit film is a premium, high-quality media intended for maximum image performance. The 8 mil, front-print, polyester transparency film has an ultra-absorbent coating that is designed to produce the best black density and color vibrancy. The ink absorption capabilities for this transparency media offer a color-saturated visual experience that is vibrant. When you work with Duratrans Transparency Film, I immediately notice a tangible difference in the intensity, aesthetics, and vibrancy of the displays.

Backlit Display Lightboxes

Duratran Transparencies need to be backlit in a lightbox. The Thin LED Panel Light Boxes give duratrans their bright high-definition appearance using LED panel lighting.  Build each lightbox to order meaning that can manufacture to your exact size needs. With lightweight, less than an inch thick design, light boxes can be wall mounted, ceiling suspended or mounted within a wall cavity for a flush appearance. These boxes give Duratran prints a solid structure and the right tension to enhance your image. The framing on the lightboxes is available in gloss black, flat black, chrome, satin aluminum, or brushed aluminum. The lighting is all LED, which are rated to last 100,000 hours and usually carry a 2-3-year warranty. Light up customers’ attention by bringing your brand images to life with Duratrans and Thin LED light boxes (see Lasker’s Jewelers example below).

[Lasker’s Jewelers' Backlit Display Lightboxes. Photo credit: Leslie McGwire]

About the Author: Leslie McGwire™ has over 35 years in interior design, equipment, furniture sales and marketing services in retail and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store awards. Leslie has a true passion for business, design for the jewelry and retail industries. Visit lesliemcgwire.com for more information.