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Let’s Talk Jewelry Store Design: Using Accent Walls to Add an Important Design Statement |  November 23, 2020 (0 comments)


West Bloomfield, MI--Recently, I was designing a jewelry store and my client asked how do we create a big statement in our store? My first thought was let’s incorporate an “Accent Wall” into the design.

First impressions speak volumes in any retail space. A great way to maximize this effect is by painting an accent wall. For those who are unfamiliar, an accent wall is any wall painted or designed differently than the other walls.

Branding plays an important role in the success of the store’s business. Many times your logo is placed on an accent wall. I designed a metallic painted wall in Kelley Jewelers in Weatherford, Oklahoma. The paint reflects the light and gives the wall a very unique look. The first picture (below) is Kelley Jewelers.

Another way to add color to the space is by using commercial wall covering. The colors and patterns are endless. I used wall covering that is a medium blue on the back wall of Storey’s Jewelers in Gonzales, Texas and the blue color is also tied into the logo for the store. The picture (below) is Storey’s Jewelers.

A higher end option is to use stone, brick, wood, tile or a plaster material. I have used the plaster material at both of the Lucido Fine Jewelry Stores in Sterling Heights, Michigan and also in Rochester, Michigan. One of the beige color tufted walls I used for the diamond rooms coordinated with the other colors of the store. In the Rochester store, I used the same tufted plaster material in the owner’s office and painted the other wall a blue color. The picture (below) is Lucido Fine Jewelry in Rochester, Michigan.

There are so many beautiful options to make the accent walls stand out. Have fun with accent walls and change the look every 3 years to give a new feeling to the store for your valued clients.

About the Author: Leslie McGwire™ has over 35 years in business development, interior design, equipment, furniture sales and marketing services in retail space, salons, resorts, spas, and jewelry-based businesses. Leslie has won 25 national design awards, including the prestigious Salon Today and INSTORE Jewelry Store ​awards. Leslie has a true passion for business, design for the jewelry, salon, and spas industries. Visit for more information.

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