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Los Angeles, CA--As Lisa Nik marks its thirteenth anniversary, the brand has taken a fresh new direction by creating original imagery and video content out of the designer’s Los Angeles-based studio. According to the company, this approach has caused more celebrities and retailers to stop and take notice. 

Focus on Diamond Fashion, Classic Gold

The new collections focus on diamond fashion pieces and classical gold links, in addition to the bold colorful gemstone pieces she is traditionally known for. It gives collectors the opportunity to wear more classical items alongside her signature gemstone pieces.

"The sky's the limit as far as I am concerned,” said Lisa Nik, about the opportunity to grow and expand as a niche brand and independent designer. She said she is excited about Viva Magenta being named Pantone's color of the year, as rubellite has always been one of her favorite stones to work with. “We always set our gemstones in a clean and classical way to highlight the beauty of the gem,” she added. 

Jewels in The Rainbow Sapphire collection by Lisa Nik are crafted in rose gold and feature the designer’s signature heart clasp, the company said in a statement. The collection’s vibrant gemstones are sure to catch the eye and make a statement. Lisa Nik appeals to those seeking luxury that is out-of-the-ordinary and not found in mainstream brands.

About Lisa Nik: Its team of craftsmen has designed and created unique jewelry for personalities, athletes, and A-list celebrities. The jewelry is designed to empower women to express their emotions and create a personal brand image through their jewelry choices. Philanthropy is also at the core of the Lisa Nik brand; it supports efforts to find a cure for ALS (amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease) as well as various children’s charities and those that promote and support the advancement of women. Lis Nik will appear at The Centurion Jewelry Show, salon M-103.