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Long-Standing Sharif Jewelers Expands with New Roseville Location, Highlights Wedding Ring Trends February 09, 2025 (0 comments)
Roseville, CA--Sharif Fine Jewelers, a family-run business dating back to 1932, has opened a new location in Roseville. According to an ABC10 report, the Sacramento-area jeweler celebrated its expansion on National Wedding Ring Day, a date observed 11 days before Valentine’s Day.
ABC10’s Mark S. Allen visited the shop, where Omar Sharif, Chief Strategy Officer for Sharif Fine Jewelers, outlined rising trends in modern wedding rings. Although many still prefer classic styles, Sharif noted that young buyers increasingly favor vintage designs. He said many customers “want to have something different” and gravitate toward yellow gold.
The ABC10 report added that lab-grown diamonds are also popular for those on a budget. Sharif described these diamonds as “a great option for people on a budget… They test like a diamond. I wouldn’t go as far as saying they are a diamond, but I will say they are an amazing option for an engagement ring.”
Beyond highlighting local jewelers, ABC10’s Mark S. Allen continues a station tradition of marrying a couple live on air. Interested viewers can message him on Facebook, explaining their love story, for a chance to exchange vows on TV.
Check out this report in ABC10.
