Merrick, NY—First there was the Victoria’s Secret Fantasy Bra, the mega-bling and megabucks highlight of the lingerie brand’s annual fashion shows. The 2016 version, worn by Victoria’s Secret Angel model Jasmine Tookes, was designed by Eddie Borgo with more than 450 carats of diamonds and emeralds in 18k gold. Aptly named the “Bright Night Fantasy Bra,” its value was estimated at around $3 million. (See 21 years of Fantasy Bras here.) And just last week, Hearts On Fire introduced the diamond-studded tampon holder necklace, in conjunction with Period Equity, an advocacy organization trying to get taxes eliminated for feminine hygiene products. But that wasn't Hearts On Fire's first over-the-top idea: the company created the 2006 Victoria's Secret Fantasy Bra, a $6.5 million extravaganza featuring a 10-carat diamond brooch with a Victorian floral motif. Model and Victoria's Secret Angel Karolina Kurkova modeled the Hearts On Fire bra, which took more than 300 hours of labor to design and fabricate.
Karolina Kurkova modeled the Victoria's Secret Hearts on Fire fantasy bra in 2006, left. Right, Jasmine Tookes in the 2016 edition, designed by Eddie Borgo. The 2017 version will be unveiled in November in Shanghai.
Now the guys have their turn—or at least, Jewish guys do. ModernTribe, a website devoted to progressive, artistic Jewish gifts, has introduced a diamond kippah, or yarmulke, the traditional head covering all Jewish men wear in synagogue and observant Jewish men wear all the time. At $36,000, their kippah (top of page) is the most expensive yarmulke ever created, says the website. It’s handcrafted in Sydney, Australia, from Italian navy leather and accented with 873 conflict-free diamonds (2.75 ctw) set in 14k white gold. The gold settings are cast in Mumbai, India, and the diamonds are painstakingly hand-set in Chicago, IL. Each kippah takes more than 40 labor hours to make. Each comes with a special display case, and while it’s shown in navy leather, it can be customized in a variety of leather shades and designs. As each one is custom made, ModernTribe says it can take up to six months to make and ship—and there’s no discount.
Not Jewish? No worries, there are options. For a mere $19,500, he or she can have a solid gold and diamond iPhone case, available from the GoldAdore shop on Etsy.com. Crafted in solid 14k yellow gold, the case weighs 117 grams and features a cross-hatch finish on top and a classic shiny polish on bottom. It’s studded with 2.65 ctw of pavé-set round brilliant cut diamonds, though if white diamonds are a little too blingy, it’s also available with champagne or black diamonds. The yellow gold for iPhone 6 Plus is in stock and ready to ship, but cases can be custom-made to order in yellow, white, or rose gold for any mobile phone.
Finally, what better way than a diamond-studded guitar to tell your special someone what a rock star he or she is in your eyes? This guitar, named Eden of Coronet, broke the Guinness Book of World Records when it was unveiled a few years ago at the Baselworld fair. Aaron Shum Jewelry and Coronet Diamonds teamed up with Chow Tai Fook (parent of Hearts On Fire), designer Mark Lui, and Gibson Guitar to create the dazzling instrument, which features a floral and nature motif with 1.6 kg (yes, that’s kilograms, not just grams) of 18k gold and more than 400 ctw of diamonds.
No more air guitar for your rock star, either—the Eden of Coronet is considered to be the only piece of jewelry that can be played.