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New York, NY--When choosing a luxury watch from prestigious brands like Rolex or Audemars Piguet (AP), collectors often face a dilemma: customize the timepiece or preserve its original design. In a recent post on LinkedIn, Louis Martin Jewelers talks about the pros and cons of customization versus maintaining a watch’s original form, offering insights for enthusiasts navigating this decision.

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According to the jeweler’s post, the appeal of customizing a Rolex or AP lies in personal expression. Custom options range from colorful dials to diamond embellishments, which allow owners to tailor their watch to reflect their personality.

Customization also includes switching out straps—like replacing a metal bracelet with alligator leather or rubber—adding versatility to a timepiece’s function and appearance. For those who value practicality, the LinkedIn post highlights that customizations can enhance style and durability.

However, the post also emphasizes the benefits of keeping a watch in its original form. Louis Martin Jewelers points out that luxury brands design their watches to achieve aesthetic and engineering perfection, which resonates with collectors.

Original models, like the Rolex Daytona or AP Royal Oak, often retain higher resale value since modifications may not appeal to all buyers. According to the jeweler, these untouched watches carry their full brand heritage, making them stronger investment pieces over time.

Louis Martin Jewelers suggests that the choice between customization and originality depends on individual priorities. If personal expression is important, customization offers a creative outlet. However, keeping the watch original may be the better route for those seeking to preserve brand legacy or maximize resale potential.

Read the post here on LinkedIn.