Articles and News
Mathew Jewelers’ Giant Diamond Balloon Appears in Macy’s Thanksgiving Day Parade December 09, 2025 (0 comments)
New York, NY--Mathew Jewelers announced on Instagram that its diamond-shaped balloon was featured in this year’s Macy's Thanksgiving Day Parade. According to the company’s post, this was the first time the balloon appeared in the event.
[Image via @mathewjewelers/Instagram]
The post stated that the balloon was designed to represent the retailer's signature focus on diamonds and fine jewellery. Mathew Jewelers used the announcement to extend Thanksgiving greetings to its customers and community, noting the support the business receives each year.
The company also referenced the logistics of handling the oversized display following the parade, adding a light comment about bringing the balloon down.
See the Instagram post here.