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Stamford, CT and Secaucus, NJ--Mercury Ring, a leading supplier of lab-grown diamonds and jewelry across North America, has entered into a partnership with Synchrony (NYSE: SYF) a consumer financial services company, as its strategic provider of consumer financing.

Mercury ring officials say the “partnership provides financing from Synchrony that will help drive repeat purchases, higher ticket sales and strong customer loyalty for the network of Mercury Ring authorized retailers.”

Mercury Ring may cover up to 100% of its authorized retailer’s cost of retail financing when its authorized retail partners sell its products to a consumer using Synchrony’s financing options. The company says the intent is to give consumers more flexibility in buying into the lab-grown diamond category or expanding their existing lab-grown jewelry collections.

“In making our selection, we were seeking a trusted partner that could provide both expertise in consumer financing as well as industry insight to help us continuously enhance the customer experience,” said Ateet Shah, president of Mercury Ring. “We are passionate about helping customers find the jewel of their dreams that create unique memories – and Synchrony’s offerings will make it easier for them to achieve those moments.”

“This collaboration will enable jewelry retailers to deliver an enhanced value proposition to consumers with high-quality products, accompanied by an easy, attractive path for consumers to pay over time,” said Maggie Kassebaum, senior VP and general manager, Luxury Markets at Synchrony.