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Sydney, Australia--Michael Arthur Diamonds has created a new award-winning ring builder and website.

This idea reflects the company's steady growth. In addition, the online ordering option for custom engagement rings has bumped up sales and profits are skyrocketing, the company notes in a press release.

The easy-to-use, personalized ring builder took seven months and a capital of $70,000 to fully function. The ring builder is one of a kind for the industry, which usually requires time-consuming custom estimates. The online ring builder has over 40,000 images and currently holds a stock of over $20 million in live Diamonds. Once a dream ring is built, one is able to select a diamond of their choice, then the final amount for the unique piece will show instantaneously.

"We have successfully kept our growth intact, even during the pandemic. At the same time, we have focused on being the most innovative brand in our industry," explains entrepreneur and CEO Michael Fallah in the press release. "With the pandemic's ripple effect still disrupting global businesses, we are more committed to providing our ever-growing customer base with world-class customer service. With the assistance of our dedicated team, we pride ourselves on our 5-star customer service."

Read more in the entire release.