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MJSA Announces Redesigned Website June 21, 2021 (0 comments)


Attleboro, MA—MJSA has redesigned and expanded its website to better help its members promote their products and services, engage with MJSA's benefits, and find needed resources. Among those resources is a new Jobs Board program to help members with the staffing needed to compete successfully.

"We wanted the new website to dynamically present MJSA and its initiatives in advancing professional jewelry making and design, and to clearly show the value that membership provides,” said MJSA President/CEO David W. Cochran. “We also wanted it to showcase our members—the lifeblood of any trade alliance—and make the site a useful tool in maximizing their member benefits. This past year has shown how crucial it is to have an online presence that engages and enriches, and the new site is another step in ensuring we can digitally connect with members and help them thrive online.”

The new site now provides easier access to MJSA’s online library of nearly 2,000 vetted articles, videos, and podcasts, its sourcing guides and Concierge services, and its expanding roster of online events, including the new Expo Online webinars, which complement the organization’s flagship in-person show. 

Here are some details about the site’s sections:

• MJSA Jobs Board: The redesigned Jobs Board enables MJSA Premier members to post open positions free of charge. Each posting receives its own page to offer complete details about the job, including responsibilities, skill requirements, salary range, and more. The open positions are also promoted through MJSA's monthly Up to Date e-newsletter, which reaches an audience of 12,000 readers throughout the jewelry industry. 

The board is part of a reimagined “Career Connections” section that also features information about MJSA member school programs, MJSA scholarship opportunities, and the award-winning Jeweler’s Guide to Apprenticeships, which can help jewelry businesses create much-needed entry paths toward professional careers. 

• MJSA Member Toolkit: The new Member Toolkit consolidates benefits and makes it easy for members to find what they need. From ordering publications, posting jobs, and registering for MJSA events to connecting with MJSA's Concierge Services for sourcing, consulting, and research, and more. 

• MJSA Product Showcase: MJSA members include some of the world's premier manufacturers, designers, and trade suppliers, and the new Showcase section features the array of products and services they offer, from finished jewelry lines and designs to tools, supplies, and contract services. MJSA Premier members are entitled to free promotional pages where they can add images, videos, and detailed product descriptions to bring their offerings to life. The placements are also rotated in a new "Member Showcase" section on the homepage.

 Access to digital editions of MJSA Journal. MJSA’s award-winning magazine, MJSA Journal covers all aspects of professional jewelry making and design. Its section on the website has also been redesigned to connect readers with the latest issue’s articles as well as with related content from MJSA’s Online Library. It also offers, for the first time, all the recent digital editions of the Journal—full (and fully searchable) issues that can be accessed for free by MJSA members and subscribers.

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