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New Product Gallery: Smiling Rocks Debuts Six Collections, Continues Charity Efforts June 13, 2023 (0 comments)


Las Vegas, NV--in addition to introducing a new booth at JCK in Las Vegas, Smiling Rocks debuted six new lab grown diamond collections.

Smiling Rocks has now also pledged to build two new digital libraries in rural India to help to mobilize the computer and digital literacy skills of under-resourced students and teachers. The company will work with the Y4D Organization on this project, which includes Smiling Rocks visiting the villages of colleagues and factory workers and build these two digital libraries there to support the local communities, said a company release. The company has already built three digital libraries in Pune and Gujarat, India as part of this charity program. 

"Smiling Rocks has always taken social responsibility as our biggest priority, and we are very proud and thankful to our retail partners for visiting us and helping encouraging us to keep doing the great work we have been doing,” said Zulu Ghevriya, co-founder and CEO of Smiling Rocks.

Six New Product Intros

The Frame collection shown abnove features a timeless look with the classic pairing of a white diamond mounted upon a frame of gold and complemented through negative space which creates a standout effect, said a company release.

Contrastively, a playful and versatile collection, Love Beads (shown above) creates a unique look through the distinct chain linking owing to its name, according to the release.

The Air collection (above)) presents a one-of-a-kind look and feel through the lightweight tennis bracelet embedded with lab-grown diamonds in various styles, stated the release.

Smiling Rocks’ Baguette Bridal collection (above) serves to sketch a regal bride, showcasing a solitaire diamond ring with an embellished shank featuring lab-grown baguette cut diamonds, said the company.

Dabbling in semi-precious stones, Smiling Rocks takes on pearl bridal (above) with its new Moti Bridal ring collection, with lab-grown pearls complimenting a center diamond, the release noted.

The Smiling Rocks Men’s collection also received some diversification, said the company, through Malachite and Onyx centre stones, also utilising the new pearl collection (above) with pearl bracelets for men.

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