Articles and News
New Products And Services From Rahaminov, Gumuchian, And Fruchtman Marketing August 12, 2015 (0 comments)
Rahaminov Offers Asscher-Cut Mega-Stone
Los Angeles, CA—Rahaminov Diamonds introduces a 10.13-ct Asscher Cut diamond ring set in platinum. It showcased in the brand’s new intricate and romantic signature solitaire setting, designed for the stone to be the focal point. For more information contact Rahaminov, (800) 742-8864 or www.rahaminov.com.
Gumuchian Introduces Cascade Collection
New York, NY—Inspired by the pristine, pure waterfalls in some of the world’s most sought-after exotic getaways, summer seemed the perfect time of year for the release of Gumuchian’s Cascade Collection. With brilliant cut diamonds cascading down from either baguette cliffs (below) or graduated diamond hilltops, the pieces in this collection feel as organic as the natural beauty they represent, says the company.
Fruchtman Marketing Announces Free Web Content Streaming Service
Toledo, OH—Fruchtman Marketing offers a new web-based service for jewelry retailers and brands. Stream My Brand™ is a free service to brands wishing to participate. It offers a secure and efficient way for brands to house their data in one central hub, which can only be accessed by authorized retailers. It also allows brands to control their product-pricing options and manage which products are available for streaming.
Participating retail jewelers can subscribe to the service without a website commitment, and receive updates based upon the brands of their choice. Brand subscriptions can be updated at any time during the active subscription period.
“There are several jewelry online platforms for designers to use to stream their products for their retail clients,” said Shane O’Neill, vice president of Fruchtman Marketing. “To use some platforms, designers have to pay to participate; others are free. Most of these platforms, however, require the retailer to build a website with that development company. With Stream My Brand, any retailer can use any web developer they want. There is no website obligation.
“What does that mean to designers? All of their retailers have access to their product. As designers, this is the one and only platform they need.”
Stream My Brand automatically updates the websites of participating jewelry retailers whenever new information from selected brands is released, saving them considerable time, frustration, and possible sales due to out-of-date product information. In less than one week, more than 15 brands are utilizing the platform.
To participate, contact O’Neill at (419) 539-2770 ext. 216, or via email at shane@fruchtman.com.