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Fort Smith, AR -- After 109 years of being in business, the Newton family has announced their retirement and will soon close the doors of Newton’s Jewelers for good. The store is hosting a liquidation event that began Thursday, April 6. The family says it is a way to celebrate “their community and beloved customers.”

Founded by George H. Newton in 1914, Newton’s Jewelers established a reputation as a place where folks could go for fine jewelry and unparalleled service. Through the years, the store’s standing within the community of Fort Smith blossomed, the Newton family said. As Newton’s evolved over the years, the business expanded until Newton’s Jewelers had customers in more than 40 states.

“The number one thing is that we’ve always worked our hardest to make sure our customers and community know how much we truly appreciate them,” Kelly Newton said. “We’ve been so wonderfully blessed – by our customers, by our community – it’s difficult to even express how much they really mean to us. We’ve served multiple generations of families and gotten to know them well. Many of them have become our friends and we deeply cherish that.”

The closing sale has begun. The inventory includes millions of dollars in collections of diamond jewelry, engagement rings, precious gemstones, birthstone jewelry and more.

“We’re opening the vaults and offering unique pieces even our loyal customers have never seen. I want everything sold quickly, so we are putting our best discounts out there,” Kelly Newton said. “This sale is going to blow folks away – it’s really going to be something to see.”

Due to Newton’s contractual agreements with Rolex, the brand will not be included in the inventory liquidation.

Newton’s Jewelers Retirement/Celebration sale will be held at: Newton’s Jewelers, 701 Garrison Ave., Fort Smith, AR 72901-2403, (479) 782-9123.

Sale hours are Monday - Friday, 10:00 a.m. till 6:00 p.m.; Saturday, 10:00 a.m. to 4:00 p.m.; Closed Sunday