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Nikia Levesque Appointed VP of the WJA Foundation; WJA Names Board Members February 27, 2024 (0 comments)


New York, NY--Nikia Levesque has been named as the new vice president of the WJA Foundation. Levesque, president of Marketing at Day’s Jewelers, has a decade of experience in the jewelry industry.

Susan Chandler, president of the Women’s Jewelry Association, said Levesque “brings a dynamic blend of industry expertise and unwavering commitment to empowering women. Her leadership will undoubtedly propel the WJA Foundation’s mission forward.”

Levesque began her jewelry career while in high school, working at Day’s Jewelers in the service department. She is skilled in marketing strategy, brand management, social media marketing and customer relationship management. In addition to her WJA board appointment, Nikia is the Vice President of Marketing at Day's Jewelers.

Levesque spearheaded several projects at Day’s, including the launch of a new Shopify website, developing a comprehensive brand book, and coordinating the strategic partnerships with brands like Sea Bags. Levesque was recognized as part of the Jewelers of America, Class of 2023, 20 Under 40.

In addition to Levesque’s appointment, the WJA is named several new board members: Brittany Merrill, general merchandise manager, DVP of Helzberg Diamonds; Elda Fistani, VP Retail Sales, Gabriel & Co.; Tracey Carswell, founder of Powerful in Pink and co-founder of Queer Metalsmiths; Melissa Rodgers, director Business Development, M. Schamroth & Sons; and Robert J. Goldberg, SVP, Business Development, Citizen Watch America. Two WJA Board Members are moving into WJA officer roles— Mariel Diaz, founder and managing director of Accounting for Jewelers, as Treasurer and Kendra Bridelle, CEO of The Bridelle Collective and Luxury Brand Strategist, Accelarise, as VP of Chapter Affairs.

For more information about WJA, or to join, visit or email

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