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Hölstein, Switzerland--Oris SA, a maker of mechanical Swiss timepieces since 1904, today announced it has named Vito J. (V.J.) Geronimo CEO of its newly established U.S. and Caribbean subsidiary, Oris Watches USA, Inc.  Oris Watches USA took over from the current U.S. distributor, effective September 1, 2010.

“We are very excited to have V.J. on board our team,” says Rolf Studer,

Region Manager. “His background and customer-focused leadership will help Oris take the brand to the next level in the United States and the Caribbean markets. We have outstanding products and are making strategic investments, including our new National advertising campaign, and I believe our retailer partners will be quite pleased with this move.

Geronimo is an 18-year veteran of the industry who for the past 5 1/2 = Years served as the Vice President of Client Development for the LGI Network.

Prior to LGI, he was the New England Territory Director for Victorinox-Swiss Army and held various positions at the Movado Group.  He holds a B.S. in accounting from Lehigh University and an M.B.A. from New York University’s Stern School of Business.

For further information, email vj.geronimo@oriswatchesusa.com or call 978-468-1383.