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Popular Line of Eco-Friendly Jewelry Raises Questions January 25, 2011 (0 comments)

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Bentonville, AR--The popular “Love, Earth” line of jewelry sold at Walmart was recently the target of a news article that was anything but loving. A January 6 article in the Miami New Times accuses both the retailer and Richline Group’s Aurafin, manufacturer of the jewelry line, of greenwashing. In a followup article in National Jeweler magazine, both Walmart and Richline deny the accuracy of the report.

An image of jewelry from the Love, Earth collection, as seen on www.walmart.com.

Consumers of all ages--but especially Millennials--are increasingly focused on products that are created in a manner that is both environmentally and socially responsible. That demand is not lost on the media, either: most upscale consumer fashion and shelter magazines now devote a few pages per issue to showcase green and/or cause-related products.

Separately, Richline recently announced the acquisition of designer gold manufacturer Rosato SRL of Arezzo, Italy.

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