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Lower Gwynedd, PA--Philadelphia Magazine's September issue features Precision, a family-owned luxury watch company, and its new flagship store and headquarters in Lower Gwynedd.

[Image via Precision Watches & Jewelry/Facebook]

Located at 1612 North Bethlehem Pike, the 11,000-square-foot building represents a substantial growth from its previous 2,000-square-foot space in Willow Grove Mall.

According to the article, Precision's president and third-generation watchmaker, Roman Murat, stated that the move allows the company to expand its brand offerings and provide a luxury experience for clients.

Designed by architect and Temple University graduate Alex Zilberman—whose firm has created retail spaces for brands like Versace and Aston Martin—the new location boasts an exterior of limestone and Roman brickwork, a two-story atrium with a floating steel staircase, and mini boutiques dedicated to Rolex, Cartier, Omega, and Tudor.

The second floor features a multi-brand and certified pre-owned sales gallery with an expanded inventory. The facility also includes a service lounge staffed by watchmakers and refinishers and a full bar. Murat mentioned that the larger space enables the company to host events and operate without the limitations of mall hours.

Despite the upscale setting, appointments are not required to shop the collections. Sales staff are available to assist both new shoppers and seasoned collectors. Murat emphasized that the new location allows Precision to "control our own destiny."

Precision began as a watch repair shop in Feasterville in 1991. The new flagship store marks a significant milestone in the company's history, blending its humble beginnings with its vision for the future.

Learn more in this article shared on Facebook.