Articles and News

Williamsville, NY--In 2022, Rembrandt Charms will be focusing on the new! Rembrandt is launching a new catalog containing hundreds of new charm styles, new charm displays, and continued development of its website’s Retailer Portal and increased marketing efforts. All this and more will be happening to support retailers and their loyal charm collectors!

As the jewelry industry evolves, Rembrandt plans to stay ahead of the curve. “Our Retailer Portal is used by thousands of retail jewelers to download and request marketing resources, place orders, and view new company information. We want to expand and improve those heavily used areas of our Retailer Portal and explore new payment options for our retailers such as Bitcoin and other cryptocurrency,” states Eric Lux, Vice President, Rembrandt Charms.  

Rembrandt’s traditional charm sales have remained strong throughout the past fifty-plus years, despite previous competition from Pandora, Alex and Ani and the cost of gold increasing.  Rembrandt Charms has stood the test of time and is regarded as a staple in the jewelry industry by offering the finest charm collection of sentimental memories to be cherished on millions of wrists around the world.  “Since 2016, we noticed a significant uptick in sales and in the wake of the Covid-19 era, demand has skyrocketed!  We will continue to supply our jewelers with the highest quality products and service available,” states Chris Groff, COO, Rembrandt Charms.