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Product News: Suna, Rahaminov Launch Collections To Answer Need For Delicate, Layerable, Affordable January 17, 2018 (0 comments)


PGI Taps Suna Bros. As Exclusive Distributor Of New Affordable Platinum Collection

New York, NY—Platinum Born, a new platinum jewelry concept collection featuring 24 necklaces handcrafted in Japan, will debut at the upcoming Centurion Show in Scottsdale, AZ. With store delivery slated for April, the new collection features classic designs with a modern twist, including affordable, delicate, layerable chains, a multi-functional lariat, and an intricately woven tapestry statement necklace. Platinum bracelets and earrings will accompany the collection as complements to the necklaces and retail prices for the collection will range from a starting point of $500 up to to $7,500 for the statement tapestry piece. The collection bows after a small-scale but highly successful retail test.

“We have felt for a long time that there was room in the marketplace for a beautifully designed, well made, price-friendly platinum collection,” explained Jenny Luker, Platinum Guild USA president. “After concluding extensive focus groups and market research, Platinum Born fulfilled what the consumer was looking for.”

Renowned upscale jewelry brand Suna Bros. will be the official distributor of Platinum Born in the United States. “Platinum is our wheelhouse. It’s what we know and what our customers come to us for. To have an opportunity to offer this modern, distinctive, well-priced collection to U.S. retailers provides a win-win for everyone involved,” said Aron Suna.

Luker added, “We are thrilled to have been able to facilitate Suna Bros.’ bringing this exciting collection to the U.S. market. Their knowledge of platinum jewelry and expansive network of top retailers sets them on a course for great success.” 

John Green, of Lux, Bond & Green was one of the retailers that tested the collection. “Platinum is a very special and marketable metal, which easily attracts and excites consumers, as witnessed during Platinum Born's trial at our store,” he said, further adding words of praise for Suna Bros.’ execution and distribution of the collection.

A Platinum Born microsite will be available to interested retailers. In addition, advertising visuals, video content for web and social, packaging, and in-case signage will also be made available to retailers to support the collection.

Left and above: Delicate, layerable pieces from the Platinum Born collection, distributed by Suna Bros. Right, the heavier, but still low-key, statement necklace from the collection.


Rahaminov Diamonds Offers ‘Elevated Essentials,’ New Modern Takes On Classic Pieces

Los Angeles, CA—In response to today’s more relaxed lifestyle, Rahaminov Diamonds is introducing new modern takes on classic pieces. The “Elevated Essentials” line will debut at the upcoming Centurion Show in Scottsdale.

“There is no greater jewelry tragedy than pieces that go unworn or are kept hidden away for those rare ‘special occasions,’ remarked Melanie Goldfiner, director of business development for her family’s brand. “The next generation of jewelry purchasers wants pieces that fit into their everyday lives, from work to dinner with friends, to the perfect accessory to a LBD on date night. Gone are the days of jewelry sitting in a vault, only to see the sun three times a year. Every day is a special occasion!”

To meet this new consumer demand, Rahaminov created its new “Elevated Essentials” line of everyday jewelry. The brand looked at its successful core collection for inspiration, namely the classic white diamond Riviera necklaces and tennis bracelets. “These are beautiful, timeless pieces,” says Nicol Goldfiner Barlev, Rahaminov’s second-generation designer, “but they do not often fit into the modern woman’s weekly wardrobe. By altering the length and adding a fresh, accessible feature, these new classics become a mainstay of her daily outfit.”

The result is unfussy, choker-length Riviera necklaces, stackable diamond bangle bracelets and more pieces that easily adapt to everyday needs and a wider variety of budgets. The new introductions, available this spring, will fit seamlessly within Rahaminov’s existing collection, say Goldfiner and Barlev, adding that it will appeal to both existing brand loyalists and encourage a new generation of consumers to begin their Rahaminov collections.

Rahaminov's "Elevated Essentials" line is designed for everyday and can mix with non-diamond jewelry or can appeal to Rahaminov collectors.

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