Articles and News
R.F. Moeller Jeweler Marks 75 Years With Renovation and Expansion of Edina Showroom January 15, 2026 (0 comments)
Edina, MN--R.F. Moeller Jeweler is marking its 75th anniversary with a renovation and expansion of its Edina showroom at 50th and France streets, according to an Instagram post and accompanying visual timeline shared by the retailer.
[Image via @rfmoellerjeweler/Instagram]
The images outline the history of the Edina location, noting that R.F. Moeller purchased Korst Jewelers at the corner of 50th Street and France Avenue in 1994. The corner location underwent renovation in 1996, before the business relocated in 2006 from the corner of 50th & France to its current address at 5020 France Avenue.
According to the post, the 2026 project will expand and remodel the existing showroom. Visual materials state that the reimagined space is designed to "spark joy, invite conversation, and showcase" an expanded collection of Swiss watch brands and fine jewelry. The retailer also confirmed it will remain open to customers throughout the construction period.
The renovation and expansion are being designed by Studio Grey, with Prime General Contractors also referenced in the project materials as a partner. Renderings included in the post show updated display areas, customer seating spaces, and redesigned service counters as part of the new showroom layout.
See the visuals in this Instagram post.