Articles and News
Retail News: Aucoin Hart Tapped By Facebook For Conference; Michael C. Fina To Be Online Only April 06, 2016 (0 comments)
Aucoin Hart Jewelers Tapped By Facebook For Business Conference
New Orleans, LA—Aucoin Hart Jewelers (left) and Suereea Mathews, co-CEO of Luxury Brand Marketing were chosen by Facebook to be part of a small business panel at the Facebook Boost Your Business Event held Tuesday at the Mercedes-Benz Superdome.
The event—held in various locations around the country—provides businesses with the most up-to-date tools, insights, and best practices for growing on Facebook and Instagram. Attendees also have the chance to learn from local business owners during a small business panel discussion, as well as connect with business resources in their community.
Facebook recognized Aucoin Hart Jewelers for its outstanding social media presence and Facebook fan page. Aucoin Hart Jewelers is one of the Crescent City’s leading jewelers, a family business launched in 1927 and currently operated by the second and third generations of the Aucoin family, along with a staff of nearly 50 jewelry professionals, including graduate gemologists, master jewelers, award-winning designers, Rolex certified watchmakers, and GIA-educated sales associates.
Mathews is the Facebook marketing expert that helped to create and execute the Internet marketing strategy for Aucoin Hart. Mathews has been an Internet marketer in the luxury, fashion and entertainment industries for more than 15 years.
“Brand awareness through relationship marketing with the power of Facebook Advertising is an incredible cost effective way to reach consumers,” Mathews said.
Michael C. Fina, Legendary NY Jeweler, Closes Shop And Goes Online-Only
New York, NY—Michael C. Fina, an 81-year-old New York institution famous for its collection of luxury jewelry, gift, and tableware, has announced it will close its Fifth Avenue store (below) at the end of next week and continue operations as an online-only retailer with the URL MichaelCFina.com.
While well-known retailers across a range of product categories—like Loehmann’s and Linens ‘N Things—have transformed their operations to online only, and others that launched in the virtual world (Blue Nile, Warby Parker) are opening physical locations, this is the first über-luxury jeweler to make a move to an exclusively digital platform. The company has sold jewelry to such notables as U.S. presidents and international royalty.
MichaelCFina.com launched in 1999—long before most jewelers thought anyone would shop for expensive gems online. 17 years later, 85% of the store’s business is coming from online transactions, and company executives say it makes sense to focus resources there, rather than its retail space at 500 Fifth Avenue in Manhattan, in one of the priciest real estate markets in the country. It will continue to offer its renowned bridal registry through a partnership with online wedding registry Zola.