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White Plains, NY--Ritani announces the redesign of its consumer website, www.ritani.com. The new design energizes and streamlines the look, feel and functionality of the site to provide consumer users with a better experience.

“While we’ve consistently rolled out small changes and updates to make our site more user friendly, today’s re-launch illustrates the level we will go to ensure that browsing through our numerous collections can be as pleasant an experience as the purchase itself,” said Ritani president Joel Klein.

Changes include:

·         Navigation bars have been moved to the top of each page to allow simpleexploration of the site and Ritani’s collections

·         Jewelry images now appear on the home page, visually enticing consumers to browse the collections

·         Social networking integration has been added on every page

·         Larger imagery and an airy design emphasize the jewelry throughout the site

Ritani also recently launched an innovative business-to-business (b2b) website at www.ritani.com/b2b, which provides the company’s retail customers “24-7-365”access to price information and order capability for more than 10,000 Ritani jewelry styles.

The B2B site also features:

• A Ritani Quote Cart system where retailers can manage all of their purchases
• Instant, automated emails updating retailers on the process of their order(s)
• A ‘diamonds’ tab providing instant information to the diamonds in stock
• Order forms for advertisements/billboards, posters/duratrans, marketing products and jewelry/model images as well as co-op requests
• Information on both a product’s MSRP as well as cost to the retailer
•  An easy-to-use retailer training module with 1-2-3 step tips on navigating through all areas/processes on the site