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New York, NY--The relationship between Rolex and the US Open symbolizes the intricate dance between tradition, innovation, and undying passion. Their partnership, forged in the fiery realm of professional tennis, has emerged as an emblem of excellence both on the court and in the domain of timekeeping.

[Image via London Jewelers]

According to a London Jewelers blog post, the US Open, inaugurated in 1881 and now taking place at the famed Flushing Meadows in New York, is renowned for its electric ambiance. Held at the USTA Billie Jean King National Tennis Center, it truly represents New York, the city that never sleeps. In the world's largest tennis arena, the Arthur Ashe Stadium, fans and athletes converge, amplifying each other's energy.

The blog post noted that Rolex's association with this Grand Slam event has produced moments etched in the annals of tennis history. Roger Federer's five consecutive titles from 2004 to 2008 are a testament to technical precision and relentless aspiration. Further emphasizing Rolex's deep-rooted connection to tennis is the brand's Testimonees, an impressive roster boasting legends like Rod Laver, Chris Evert, Juan Martín del Potro, and recent champions of 2022, Iga Świątek and Carlos Alcaraz.

The US Open's groundbreaking contributions to tennis – such as introducing the tiebreak, night games, and the Hawk-Eye Live system – mirror Rolex's spirit of innovation. This pioneering ethos is intrinsic to Rolex, which began its journey with tennis in 1978 by partnering with The Championships, Wimbledon. 

Their association with tennis is founded on values of perpetual excellence, innovation, and the sheer elegance of movement. Over time, Rolex has expanded its patronage, aligning with premier tennis tournaments globally, including all Grand Slam® events, ATP and WTA finals, and renowned team contests like the Davis Cup Finals and the Laver Cup.

Learn more in the blog post published by London Jewelers.