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Rosato USA is pleased to announce a partnership agreement with Gianfranco Ferré for the production and distribution of the new Ferré Milano line of silver jewelry. The collection will debut at VICENZAORO Choice, September 10-14, 2010, in Vicenza, Italy.

Part of a major Gianfranco Ferré expansion plan, the project with Rosato marks the union of two leading names in Italian design. The partnership represents a continuation of the fashion brand’s strong move into the jewelry sector, which began in 2009 with an agreement with the Damiani Group for the Gianfranco Ferré Jewellery Collection.

“We are very excited about this new alliance,” says Michela Piva of Gianfranco Ferré. “The agreement promises a glamorous new idea in fashion jewelry that will make the most of Rosato’s ability to produce ultra-versatile creations merging artisanal excellence, winning design, and contemporary appeal.”

The new line revolves around two main themes inspired by two of the House’s distinctive icons: crocodile print and chain mesh. Fresh slants on these symbolic elements capture the essence of the Ferré Milano style. The croc print comes in silver plate where diversity of hue creates elegant nuancing. The slightly medieval-looking chain mesh blends silver and natural gemstones in black, purple, and red, for a perfect balance between antique allure and modern sophistication.

The line will be distributed through a select retail base in sync with the Ferré Milano image, in three priority markets: Italy, Middle East, U.S.A. Based in Arezzo, Tuscany, and Milan, Rosato was founded in 2004 by creative director Simona Rosato, with the idea of turning fine jewelry into a more trend-driven accessory. She is known throughout Europe for her distinctive gold and whimsical enamel charms, and .925 sterling silver fashion jewelry.

Rosato’s current advertising campaign features English actress and fashion model Elizabeth Hurley. Rosato recently merged with Calgaro, another fine Italian luxury brand. For more information, contact Rosato USA at (818) 319-4200 or visit www.rosatojewelry.com.

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