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Shy Creation to Debut Men’s Fine Jewelry Collection at Centurion January 28, 2026 (0 comments)
Los Angeles, CA--Shy Creation launched its new men’s fine jewelry collection, expanding the brand’s design-forward aesthetic into what it describes as “a bold and sophisticated menswear category.”
The collection features an assortment of chains, bracelets and pendants crafted to reflect modern masculinity with refined restraint, the company said in a statement. Each piece is designed and crafted using a variety of materials, including 14K gold, diamonds and select gemstones.
“Each piece in our new men’s fine jewelry collection is created as a personal statement—designed to empower self-expression and reflect individual style with confidence, intention, and a refined edge,” says Kathy Dayan, creative director and lead designer of Shy Creation.
The company says the chains offer versatile styling, ranging from streamlined silhouettes to statement links that layer effortlessly. Bracelets balance strength and elegance through textured finishes and subtle diamond accents. The pendant assortment introduces graphic shapes and contemporary motifs that serve as understated focal points. Together, the designs create a cohesive collection that transitions seamlessly from day to evening wear.
“Our men’s fine jewelry collection reflects an uncompromising focus on quality and precision, with every detail thoughtfully designed to deliver pieces that feel substantial, refined, and made to last,” said Shy Dayan, president and owner of Shy Creation.
Every piece is engineered for comfort, durability and everyday wear without compromising luxury, the company said. The collection is intended for the modern man who values “confidence, individuality, and craftsmanship.”
David Dayan, CEO of Shy Creation said, “This collection gives jewelers a powerful new way to engage male customers, with versatile statement pieces that invite layering and personalization—driving excitement on the floor and strong sell-through.”
Shy Creation said its new men’s jewelry collection is fully trademarked, marking a milestone in the brand’s growth and innovation.
Shy Creation’s men’s fine jewelry collection will debut at the Centurion Show in Phoenix, AZ for select retail partners and authorized dealers to purchase in time for Father’s Day and Graduation.