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Las Vegas, NV--Smiling Rocks has donated $14,100 to Space for Giants, a charity organization dedicated to conserving elephants and their habitats across Africa.

The contribution was made during JCK Las Vegas. Smiling Rocks donated $100 for each person who visited its booth during the jewelry trade show.

Through an innovative approach, Space for Giants works to protect elephants while promoting community development and sustainable land use. Their mission focuses on reducing human-wildlife conflict, securing migration routes, and ensuring that local communities benefit from conservation efforts.

“At Smiling Rocks, we believe in making a meaningful impact beyond our business,” said Zulu Ghevriya, CEO and co-founder of the lab-grown diamond jewelry brand. “Partnering with Space for Giants allows us to contribute to vital wildlife conservation efforts while engaging with our customers at the JCK Vegas Show. We are thrilled to support such a worthy cause.”

The donation will directly aid Space for Giants in their ongoing initiatives, helping to protect elephants and preserve biodiversity in Africa. Visitors to our booth at the JCK Vegas Show 2025 not only experienced our exquisite diamond jewelry but also played a role in making a difference for wildlife.

For more information about Smiling Rocks and its commitment to sustainable practices, visit https://smilingrocks.com/pages/lab-grown-diamond-jewelry-impact.

To learn more about Space for Giants and their mission, visit https://www.spaceforgiants.org/.