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Boston, MA--Diamonds offered a clear lesson this holiday season.

Despite an 11% increase in average retail sale, the category finished December down approximately 4% in gross sales and 13% in units.

Higher price points alone weren’t enough to overcome softer foot traffic and consumer caution.

This reinforces the importance of disciplined assortment planning, differentiated storytelling, and active clienteling, especially in higher-ticket categories where hesitation is rising.

This Statistical Update is provided by Sherry Smith, Director of Business Development & Strategy at Edge Retail Academy and reflects top-line data aggregated from approximately 1,500 independent retail jewelry companies utilizing The Edge POS Software.

About: According to Edge Retail Academy, the company empowers the jewelry industry through expert business coaching and data-driven strategy. Backed by more than 600 years of combined expertise and the strength of Edge Pulse, our $3 billion+ data platform, we provide real-time insights and tailored solutions that drive growth in sales, inventory, profitability, recruiting, team performance, and succession planning. "Our mission is clear," says the company: "To transform good jewelers into great business leaders. As a trusted partner, we’re relentlessly solutions-driven and fully committed to your long-term success." For more information email info@EdgeRetailAcademy.com or call 877-569-8657.