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SPS Launches Virtual Pavilion To Respond To Consumer Interest In Silver Jewelry August 25, 2020 (0 comments)
New York, NY—The Silver Promotion Service (SPS) announces the launch of its all-new Virtual Silver Pavilion on its website, savorsilver.com. Inspired by recent consumer research identifying pent-up demand for jewelry, as well as robust purchase intention for silver jewelry specifically, this digital platform will allow members of the jewelry trade to browse the newest “must-have” designs from leading silver brands, available for immediate purchase and shipping.
50% of respondents to a recent MVI consumer jewelry research study say they’re planning to buy fine jewelry “just because,” and that jewelry is likely to be silver. SPS says this is the time for retailers to stock up on silver jewelry designs and get insights and information to capitalize on the confirmed pent-up demand.
The pandemic-related cancellations of 2020 trade shows, coupled with the recent “silver lining” revealed by the research, inspired SPS to create the digital platform for Savor Silver brands to showcase their designs to retailers and press. Buyers can stroll the look book to discover a wide array of silver jewelry styles for multiple purchase occasions, including holiday, bridal, and self-purchase.
In addition, educational information will be offered, highlighting the latest professional tips on topics that range from merchandising to fashion trends. Virtual Silver Pavilion topics include:
•More on Merchandising – Make It Count: Discover ways to enhance the visual story being conveyed by store displays and the in-store environment/experience.
•The Silver Lining to Retail Sales: Identify the ideal target customer and explore optimal ways to attract those key consumers.
•I Do want to Build My Bridal Business: Learn to drive sales and increase margins with consumer research insights and silver jewelry options from engagement to the 25th Anniversary.
•Happy Hour: Sharing the latest information on Fall 2020 trends and the role of silver in fashion, as well as jewelry wardrobe classics that deliver turn-key results.
“The Silver Promotion Service is proud to launch the Virtual Silver Pavilion, offering retailers a safe way to explore the newest silver jewelry styles in time to merchandise their stores to meet the post-pandemic demand that our consumer research recently identified,” says SPS director Michael Barlerin. Retail buyers, media, and industry VIPs can access the VIRTUAL SILVER PAVILION here or by visiting www.savorsilver.com.
An example of Belle Etoile's "booth" in the Virtual Silver Pavilion.