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Geneva, IL--State Street Jewelers, a fixture in downtown Geneva for more than 70 years, is adapting to changing trends in the jewelry industry by offering unconventional materials and custom designs to attract modern buyers. As consumer tastes shift beyond traditional diamonds and gold, the store is positioning itself as a destination for unique, personalized pieces.

[Image via State Street Jewelers/Facebook]

According to Kane County Magazine, State Street Jewelers now offers wedding bands made from bourbon barrel wood, marble, and even dinosaur bone, reflecting a growing demand for individuality and craftsmanship. Alongside these distinctive materials, customers can find colored diamonds—from black and blue to pink and yellow—paired with traditional gems like emeralds, rubies, and sapphires.

Kelly Vass of State Street Jewelers noted that customers often arrive with specific ideas or photos of engagement rings saved on their phones. Despite this, the store’s staff encourages them to explore new styles and combinations. “We try to broaden a couple’s mind and be open to different styles by letting couples direct their eye to what they’re most attracted to,” Vass revealed in the report.

In addition to contemporary ring styles, State Street Jewelers highlighted the importance of customization. Customers can choose from platinum and various gold options—pink, rose, white, and yellow—and work with staff to blend design elements from multiple rings. The store’s in-house manufacturing studio uses advanced equipment, including computer-aided jewelry designing (CAD), to create custom pieces and restore heirlooms.

“We use the gems they have and create something new,” Vass explained, describing how the team reimagines older or inherited jewelry to suit modern tastes. Other services include engraving, pearl restringing, and watch repairs, most of which are completed on-site.

Learn more in this article by Kane County Magazine.