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Statistical Update: Margin Stability, Shifting Metal Preferences & Average Sale Growth |  December 24, 2025 (0 comments)

2024 SHERRY SMITH CIRCLE

Boston, MA--Gross margin remained solid at 48%, even as unit sales slipped 8%, reflecting lighter foot traffic and more deliberate purchasing behavior.

Interestingly, despite elevated gold prices, shoppers appear to be moving away from silver and alternative metals which showed a 10% decline in sales and a 17% decline in units, suggesting that price sensitivity may be steering consumers toward perceived long-term value rather than lower-priced options.

Higher input costs and increased tariffs are also playing a role in elevated retail pricing, contributing directly to the 15% rise in the average retail sale.

This Statistical Update is provided by Sherry Smith, Director of Business Development & Strategy at Edge Retail Academy and reflects top-line data aggregated from approximately 1,500 independent retail jewelry companies utilizing The Edge POS Software.

About: According to Edge Retail Academy, the company empowers the jewelry industry through expert business coaching and data-driven strategy. Backed by more than 600 years of combined expertise and the strength of Edge Pulse, our $3 billion+ data platform, we provide real-time insights and tailored solutions that drive growth in sales, inventory, profitability, recruiting, team performance, and succession planning. "Our mission is clear," says the company: "To transform good jewelers into great business leaders. As a trusted partner, we’re relentlessly solutions-driven and fully committed to your long-term success." For more information email info@EdgeRetailAcademy.com or call 877-569-8657.

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