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Statistical Update: Price ≠ Demand |  January 06, 2026 (0 comments)

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Boston, MA--December wrapped the year with headline growth, but the story beneath the surface matters more.

Independent jewelers saw gross sales rise roughly 5%, driven largely by a 12% increase in average retail price tied to gold costs and tariff pressures. Yet unit sales declined for a third consecutive month, confirming that higher prices, not higher demand powered holiday results.

As we move into 2026, retailers will need to shift focus from price-led growth to improving conversion and extracting more value from fewer, more intentional shoppers.

This Statistical Update is provided by Sherry Smith, Director of Business Development & Strategy at Edge Retail Academy and reflects top-line data aggregated from approximately 1,500 independent retail jewelry companies utilizing The Edge POS Software.

About: According to Edge Retail Academy, the company empowers the jewelry industry through expert business coaching and data-driven strategy. Backed by more than 600 years of combined expertise and the strength of Edge Pulse, our $3 billion+ data platform, we provide real-time insights and tailored solutions that drive growth in sales, inventory, profitability, recruiting, team performance, and succession planning. "Our mission is clear," says the company: "To transform good jewelers into great business leaders. As a trusted partner, we’re relentlessly solutions-driven and fully committed to your long-term success." For more information email info@EdgeRetailAcademy.com or call 877-569-8657.

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